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Author (up) Kathleen Moore pdf  openurl
  Title The Tweet Before the Storm: Assessing Risk Communicator Social Media Engagement During the Prodromal Phase – A Work in Progress Type Conference Article
  Year 2017 Publication Proceedings of the 14th International Conference on Information Systems for Crisis Response And Management Abbreviated Journal Iscram 2017  
  Volume Issue Pages 705-714  
  Keywords Risk communication; crisis response; social media; Twitter  
  Abstract Social media during the prodromal phase of the crisis lifecycle is critically understudied in the academic literature, as is the understanding of the role of engagement in these mediums by crisis responders and managers in helping the public prepare for a crisis event. This study analyzed 2.8 million tweets captured prior to the landfall of Hurricane Sandy. Risk communicators were identified and their tweets assessed for characteristics in the strategic use of Twitter and their levels of engagement with the general public. This work in progress provides a foundation for a longitudinal studyanalyzing future crisis events and measuring the growth of expertise and engagement in social media by crisis communicators.  
  Address College of Integrated Sciences and Technology, James Madison University, Harrisonburg, VA, USA  
  Corporate Author Thesis  
  Publisher Iscram Place of Publication Albi, France Editor Tina Comes, F.B., Chihab Hanachi, Matthieu Lauras, Aurélie Montarnal, eds  
  Language English Summary Language English Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 2411-3387 ISBN Medium  
  Track Social Media Studies Expedition Conference 14th International Conference on Information Systems for Crisis Response And Management  
  Notes Approved no  
  Call Number Serial 2058  
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