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Author (up) Kathleen Moore
Title The Tweet Before the Storm: Assessing Risk Communicator Social Media Engagement During the Prodromal Phase – A Work in Progress Type Conference Article
Year 2017 Publication Proceedings of the 14th International Conference on Information Systems for Crisis Response And Management Abbreviated Journal Iscram 2017
Volume Issue Pages 705-714
Keywords Risk communication; crisis response; social media; Twitter
Abstract Social media during the prodromal phase of the crisis lifecycle is critically understudied in the academic literature, as is the understanding of the role of engagement in these mediums by crisis responders and managers in helping the public prepare for a crisis event. This study analyzed 2.8 million tweets captured prior to the landfall of Hurricane Sandy. Risk communicators were identified and their tweets assessed for characteristics in the strategic use of Twitter and their levels of engagement with the general public. This work in progress provides a foundation for a longitudinal studyanalyzing future crisis events and measuring the growth of expertise and engagement in social media by crisis communicators.
Address College of Integrated Sciences and Technology, James Madison University, Harrisonburg, VA, USA
Corporate Author Thesis
Publisher Iscram Place of Publication Albi, France Editor Tina Comes, F.B., Chihab Hanachi, Matthieu Lauras, Aurélie Montarnal, eds
Language English Summary Language English Original Title
Series Editor Series Title Abbreviated Series Title
Series Volume Series Issue Edition
ISSN 2411-3387 ISBN Medium
Track Social Media Studies Expedition Conference 14th International Conference on Information Systems for Crisis Response And Management
Notes Approved no
Call Number Serial 2058
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