toggle visibility Search & Display Options

Select All    Deselect All
 |   | 
  Record Links
Author (up) Dilini Rajapaksha; Kacper Sokol; Jeffrey Chan; Flora Salim; Mukesh Prasad; Mahendra Samarawickrama pdf  isbn
  Title Analysing Donors’ Behaviour in Non-profit Organisations for Disaster Resilience Type Conference Article
  Year 2023 Publication Proceedings of the ISCRAM Asia Pacific Conference 2022 Abbreviated Journal Proc. ISCRAM AP 2022  
  Volume Issue Pages 258-267  
  Keywords Disaster Response; Social Media; Donors’ Behaviour; Australian Bushfires  
  Abstract With the advancement and proliferation of technology, non-profit organisations have embraced social media platforms to improve their operational capabilities through brand advocacy, among many other strategies. The effect of such social media campaigns on these institutions, however, remains largely underexplored, especially during disaster periods. This work introduces and applies a quantitative investigative framework to understand how social media influence the behaviour of donors and their usage of these platforms throughout (natural) disasters. More specifically, we explore how on-line engagement – as captured by Facebook interactions and Google search trends – corresponds to the donors’ behaviour during the catastrophic 2019–2020 Australian bushfire season. To discover this relationship, we analyse the record of donations made to the Australian Red Cross throughout this period. Our exploratory study reveals that social media campaigns are effective in encouraging on-line donations made via a dedicated website. We also compare this mode of giving to more regular, direct deposit gifting.  
  Address RMIT University; RMIT University; RMIT University; UNSW Sydney; University of Technology Sydney; Australian Red Cross  
  Corporate Author Thesis  
  Publisher Massey Unversity Place of Publication Palmerston North, New Zealand Editor Thomas J. Huggins, V.L.  
  Language English Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 2411-3387 ISBN 978-0-473-66845-7 Medium  
  Track Social Media for Disaster Response Expedition Conference  
  Notes Approved no  
  Call Number ISCRAM @ idladmin @ Serial 2499  
Share this record to Facebook
Select All    Deselect All
 |   | 

Save Citations:
Export Records: