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Author (up) Melissa M. Kelley; Bindu Tharian; Kimberley I. Shoaf pdf  isbn
  Title Delivering health messages using traditional and new media: Communication preferences of california residents during the 2009 H1N1 influenza outbreak Type Conference Article
  Year 2011 Publication 8th International Conference on Information Systems for Crisis Response and Management: From Early-Warning Systems to Preparedness and Training, ISCRAM 2011 Abbreviated Journal ISCRAM 2011  
  Volume Issue Pages  
  Keywords Information systems; Viruses; Crisis management; H1n1; New media; Pandemic influenza; Risk communication; Surveys  
  Abstract In March 2009, a novel influenza A (H1N1) virus emerged from Mexico. The pandemic resulted in a surge of media attention in which a large volume of information was communicated via multiple sources and channels, both traditional and new. In order to better understand the publics perceptions and utilization of health information provided, California residents were surveyed using a mailed questionnaire. Results showed most respondents felt they had received enough information about the outbreak. The study also found participants preferred conventional communication sources, such as television and newspapers, over new media, such websites. Although, there were some statistically significant differences between information source usage by age as well as by education. Even though respondents reported using a variety of sources, as a whole, they were unsure of their accuracy, trustworthiness or usefulness. Further study is needed to understand if these results are representative of experiences in other states and countries.  
  Address University of California, Los Angeles, United States  
  Corporate Author Thesis  
  Publisher Information Systems for Crisis Response and Management, ISCRAM Place of Publication Lisbon Editor M.A. Santos, L. Sousa, E. Portela  
  Language English Summary Language English Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 2411-3387 ISBN 9789724922478 Medium  
  Track Social Media and Collaborative Systems Expedition Conference 8th International ISCRAM Conference on Information Systems for Crisis Response and Management  
  Notes Approved no  
  Call Number Serial 647  
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