Amanda Langer, Marc-André Kaufhold, Elena Maria Runft, Christian Reuter, Margarita Grinko, & Volkmar Pipek. (2019). Counter Narratives in Social Media: An Empirical Study on Combat and Prevention of Terrorism. In Z. Franco, J. J. González, & J. H. Canós (Eds.), Proceedings of the 16th International Conference on Information Systems for Crisis Response And Management. Valencia, Spain: Iscram.
Abstract: With the increase of terrorist attacks and spreading extremism worldwide, countermeasures advance as well. Often
social media is used for recruitment and radicalization of susceptible target groups. Counter narratives are trying
to disclose the illusion created by radical and extremist groups through a purposive and educational counter
statement, and to initiate a rethinking in the affected individuals via thought-provoking impulses and advice. This
exploratory study investigates counter narrative campaigns with regard to their fight and prevention against
terrorism in social media. Posts with strong emotions and a personal reference to affected individuals achieved
the highest impact and most reactions from the target group. Furthermore, our results illustrate that the impact of
a counter narrative campaign cannot be measured solely according to the reaction rate to their postings and that
further analysis steps are therefore necessary for the final evaluation of the campaigns.