Wang, D. (2023). Public Cognition and Perception on Social Media in Crisis. In Jaziar Radianti, Ioannis Dokas, Nicolas Lalone, & Deepak Khazanchi (Eds.), Proceedings of the 20th International ISCRAM Conference (pp. 1081–1082). Omaha, USA: University of Nebraska at Omaha.
Abstract: Microblogging platforms have been increasingly used in crisis, facilitating more participatory communication between official response channels and affected communities. Despite the potential benefits, research has shown that disaster response organizations could not effectively utilize social media data due to data deluge (Knox 2022). To better understand the information needed for disaster response, we turn to the National Incident Management System Guidance for public information officers (PIOs) (NIMS Basic Guidance for PIOs 2020), the primary spokesperson for emergency management organizations. The guidance indicates that PIOs use social media for two major purposes, supporting their operational needs and gauging public perception of risk and incident response. To support the operational needs, the crisis informatics literature has heavily focused on information types supporting situational awareness, including serviceable, eyewitness or actionable information. However, the information representing public perception, such as people’s cognitive and perceptual processes in response to incidents, has been less addressed at scale. To bridge the gap between quantitative study in crisis informatics and information representing cognitive and perceptual processes and better support the task of PIOs, I focus on the study of people’s cognitive and perceptual processes on social media for my research. Cognitive and perceptual processes refer to the way that people pay attention to or process environmental inputs, including the mental activities of acquisition, processing or evaluation of environmental cues, social cues, and warnings. These processes reveal people’s perception of- and decision-making in response to potential threats. With this focus, I seek to answer the following research question: How could people’s cognitive and perceptual processes be inferred from their social media activities in crisis to benefit stakeholders in incident response? My interest in tracing this overall theme through a varied range of sub-tasks produces three more specific research questions: RQ1. How can information exposure and attention be operationalized to highlight cognitive and perceptual processes? RQ2. How do people’s perception of risk communications from stakeholders vary in crisis? RQ3. How could a principled and scalable pipeline be designed to identify people’s cognitive and affective perceptions on Twitter? I took cues from the Protective Action Decision Model (Lindell and Perry 2012) and leveraged baselines in the literature to address these research questions. To address the first research question, I proposed a metric that conceptualized and operationalized the predecision process. The proposed metric was incorporated into a pipeline and applied to two real-word events to recommend messages that represent the shift of collective attention of those locally affected with a specialized focus on cognitive and perceptual processes. To address the second research question, I went beyond the perception of risks to include perceptions of risk communications by stakeholders. I performed an empirical study of the relation between risk communications by stakeholders and different kinds of public perceptions (Lindell and Perry 2012). To address the third research question, I proposed a future work to provide benchmark coding schemes, datasets and models to quantitatively identify information representing cognitive and perceptual processes. I will leverage existing benchmark datasets in the literature (Olteanu et al. 2014; Imran et al. 2016; Alam et al. 2018; Zahra et al. 2020; Rudra et al. 2017; Mazloom et al. 2018; Purohit et al. 2018) and coding schemes in qualitative studies (Trumbo et al. 2016; Demuth et al. 2018) and create benchmark classification models.
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Kathleen Moore. (2017). The Tweet Before the Storm: Assessing Risk Communicator Social Media Engagement During the Prodromal Phase – A Work in Progress. In eds Aurélie Montarnal Matthieu Lauras Chihab Hanachi F. B. Tina Comes (Ed.), Proceedings of the 14th International Conference on Information Systems for Crisis Response And Management (pp. 705–714). Albi, France: Iscram.
Abstract: Social media during the prodromal phase of the crisis lifecycle is critically understudied in the academic literature, as is the understanding of the role of engagement in these mediums by crisis responders and managers in helping the public prepare for a crisis event. This study analyzed 2.8 million tweets captured prior to the landfall of Hurricane Sandy. Risk communicators were identified and their tweets assessed for characteristics in the strategic use of Twitter and their levels of engagement with the general public. This work in progress provides a foundation for a longitudinal studyanalyzing future crisis events and measuring the growth of expertise and engagement in social media by crisis communicators.
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Yiewi Li., Yu Guo, & Naoya Ito. (2014). An exploration of a social-cognitive framework for improving the human-centric risk communication. In and P.C. Shih. L. Plotnick M. S. P. S.R. Hiltz (Ed.), ISCRAM 2014 Conference Proceedings – 11th International Conference on Information Systems for Crisis Response and Management (pp. 394–398). University Park, PA: The Pennsylvania State University.
Abstract: With the aim of improving human-centric risk communication, this research in progress paper argues for a social-cognitive perspective focusing on the interaction between laypeople and the information environment. A model is designed to predict laypeople's environmental risk perception and information seeking behavior. Using data from a national online survey (N=1,032), our research is an effort to test the predictive power of the socialcognitive model. Practical implications are also discussed in this paper.
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Simon French, Emma Carter, & Carmen Niculae. (2006). When experts or models disagree. In M. T. B. Van de Walle (Ed.), Proceedings of ISCRAM 2006 – 3rd International Conference on Information Systems for Crisis Response and Management (pp. 547–553). Newark, NJ: Royal Flemish Academy of Belgium.
Abstract: In managing crises, decision makers are confronted with a plethora of uncertainties. Many arise because the world is uncertain, particularly in the context of a crisis. But some arise because analyses based upon different, but seemingly equivalent models lead to different forecasts. Other times expert advisors differ in their explanations and predictions of the evolving situation. We argue that when handled correctly such conflict can alert the decision makers to the inherent complexity and uncertainty of the situation and improve their management of the crisis.
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Elizabeth Losh. (2007). The birth of the Virtual Clinic: Game spaces in the Virtual Practicum and the Virtual Terrorism Response Academy. In K. Nieuwenhuis P. B. B. Van de Walle (Ed.), Intelligent Human Computer Systems for Crisis Response and Management, ISCRAM 2007 Academic Proceedings Papers (pp. 551–556). Delft: Information Systems for Crisis Response and Management, ISCRAM.
Abstract: The Interactive Media Laboratory at Dartmouth Medical School produces computer games and multimedia programs for public health preparedness. With Department of Homeland Security funding, the IML is developing the Virtual Terrorism Response Academy, which uses game technology to prepare first responders for rescue efforts in which hazardous materials may be involved. This paper looks at the history of the “Virtual Clinic” concept and the original rationale for creating what Max Boisot calls “epistemology space.” It also offers an account of the VRTA designers' responses to potential criticism from learning specialists in game studies who object that the game is too didactic and discourages trial-and-error by restraining the learner in the narrative conceit of a “simulation of a simulation.”.
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