Yu, X., Chen, J., & Liu, J. (2023). Examining the influence of social media on individual’s protective action taking during Covid-19 in China. In Jaziar Radianti, Ioannis Dokas, Nicolas Lalone, & Deepak Khazanchi (Eds.), Proceedings of the 20th International ISCRAM Conference (pp. 295–308). Omaha, USA: University of Nebraska at Omaha. Abstract: In the context of COVID-19, this study utilizes the Social Mediated Crisis Communication Model (SMCC) and the Protective Action Decision Model (PADM) to investigate the relationship between social media users' protective actions and crisis information during public health crises in China. By constructing a structural equation model, this study aims to identify the influencing factors that affect social media users' personal’s cognitive, emotional, and behavioral reactions given crisis relevant information. Results findings are that warning information can significantly increase risk perception; emotional responses are not significantly affected by warning information and risk perception; risk perception has a negative impact on information gathering and sharing behavior; risk perception has a significant mediating effect on the relationship between information features and protective action. Keywords: Public Crisis; Social Mediated Crisis Communication Model; Risk Perception; Protective Action Track: Social Media for Crisis Management Share to FB \| Save citation: RTF PDF LaTeX \| Export record: Atom XML MODS XML OAI_DC XML ODF XML SRW_DC XML SRW_MODS XML

Abstract: In the context of COVID-19, this study utilizes the Social Mediated Crisis Communication Model (SMCC) and the Protective Action Decision Model (PADM) to investigate the relationship between social media users' protective actions and crisis information during public health crises in China. By constructing a structural equation model, this study aims to identify the influencing factors that affect social media users' personal’s cognitive, emotional, and behavioral reactions given crisis relevant information. Results findings are that warning information can significantly increase risk perception; emotional responses are not significantly affected by warning information and risk perception; risk perception has a negative impact on information gathering and sharing behavior; risk perception has a significant mediating effect on the relationship between information features and protective action.

Keywords: Public Crisis; Social Mediated Crisis Communication Model; Risk Perception; Protective Action

Track: Social Media for Crisis Management

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