Vivek Velivela, Chahat Raj, Muhammad Salman Tiwana, Raj Prasanna, Mahendra Samarawickrama, & Mukesh Prasad. (2023). The Effectiveness of Social Media Engagement Strategy on Disaster Fundraising. In V. L. Thomas J. Huggins (Ed.), Proceedings of the ISCRAM Asia Pacific Conference 2022 (pp. 228–239). Palmerston North, New Zealand: Massey Unversity.
Abstract: Social media has been a powerful tool and integral part of communication, especially during natural disasters. Social media platforms help nonprofits in effective disaster management by disseminating crucial information to various communities at the earliest. Besides spreading information to every corner of the world, various platforms incorporate many features that give access to host online fundraising events, process online donations, etc. The current literature lacks the theoretical structure investigating the correlation between social media engagement and crisis management. Large nonprofit organisations like the Australian Red Cross have upscaled their operations to help nearly 6,000 bushfire survivors through various grants and helped 21,563 people with psychological support and other assistance through their recovery program (Australian Red Cross, 2021). This paper considers the case of bushfires in Australia 2019-2020 to inspect the role of social media in escalating fundraising via analysing the donation data of the Australian Red Cross from October 2019 – March 2020 and analysing the level of public interaction with their Facebook page and its content in the same period.
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Kiran Zahra, Rahul Deb Das, Frank O. Ostermann, & Ross S. Purves. (2022). Towards an Automated Information Extraction Model from Twitter Threads during Disasters. In Rob Grace, & Hossein Baharmand (Eds.), ISCRAM 2022 Conference Proceedings – 19th International Conference on Information Systems for Crisis Response and Management (pp. 637–653). Tarbes, France.
Abstract: Social media plays a vital role as a communication source during large-scale disasters. The unstructured and informal nature of such short individual posts makes it difficult to extract useful information, often due to a lack of additional context. The potential of social media threads– sequences of posts– has not been explored as a source of adding context and more information to the initiating post. In this research, we explored Twitter threads as an information source and developed an information extraction model capable of extracting relevant information from threads posted during disasters. We used a crowdsourcing platform to determine whether a thread adds more information to the initial tweet and defined disaster-related information present in these threads into six themes– event reporting, location, time, intensity, casualty and damage reports, and help calls. For these themes, we created the respective thematic lexicons from WordNet. Moreover, we developed and compared four information extraction models trained on GloVe, word2vec, bag-of-words, and thematic bag-of-words to extract and summarize the most critical information from the threads. Our results reveal that 70 percent of all threads add information to the initiating post for various disaster-related themes. Furthermore, the thematic bag-of-words information extraction model outperforms the other algorithms and models for preserving the highest number of disaster-related themes.
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Nilani Algiriyage, Rangana Sampath, Raj Prasanna, Kristin Stock, Emma Hudson-Doyle, & David Johnston. (2021). Identifying Disaster-related Tweets: A Large-Scale Detection Model Comparison. In Anouck Adrot, Rob Grace, Kathleen Moore, & Christopher W. Zobel (Eds.), ISCRAM 2021 Conference Proceedings – 18th International Conference on Information Systems for Crisis Response and Management (pp. 731–743). Blacksburg, VA (USA): Virginia Tech.
Abstract: Social media applications such as Twitter and Facebook are fast becoming a key instrument in gaining situational awareness (understanding the bigger picture of the situation) during disasters. This has provided multiple opportunities to gather relevant information in a timely manner to improve disaster response. In recent years, identifying crisis-related social media posts is analysed as an automatic task using machine learning (ML) or deep learning (DL) techniques. However, such supervised learning algorithms require labelled training data in the early hours of a crisis. Recently, multiple manually labelled disaster-related open-source twitter datasets have been released. In this work, we create a large dataset with 186,718 tweets by combining a number of such datasets and evaluate the performance of multiple ML and DL algorithms in classifying disaster-related tweets in three settings, namely ``in-disaster'', ``out-disaster'' and ``cross-disaster''. Our results show that the Bidirectional LSTM model with Word2Vec embeddings performs well for the tweet classification task in all three settings. We also make available the preprocessing steps and trained weights for future research.
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Valerio Lorini, Javier Rando, Diego Saez-Trumper, & Carlos Castillo. (2020). Uneven Coverage of Natural Disasters in Wikipedia: The Case of Floods. In Amanda Hughes, Fiona McNeill, & Christopher W. Zobel (Eds.), ISCRAM 2020 Conference Proceedings – 17th International Conference on Information Systems for Crisis Response and Management (pp. 688–703). Blacksburg, VA (USA): Virginia Tech.
Abstract: The usage of non-authoritative data for disaster management provides timely information that might not be available through other means. Wikipedia, a collaboratively-produced encyclopedia, includes in-depth information about many natural disasters, and its editors are particularly good at adding information in real-time as a crisis unfolds. In this study, we focus on the most comprehensive version of Wikipedia, the English one. Wikipedia offers good coverage of disasters, particularly those having a large number of fatalities. However, by performing automatic content analysis at a global scale, we also show how the coverage of floods in Wikipedia is skewed towards rich, English-speaking countries, in particular the US and Canada. We also note how coverage of floods in countries with the lowest income is substantially lower than the coverage of floods in middle-income countries. These results have implications for analysts and systems using Wikipedia as an information source about disasters.
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Ferda Ofli, Firoj Alam, & Muhammad Imran. (2020). Analysis of Social Media Data using Multimodal Deep Learning for Disaster Response. In Amanda Hughes, Fiona McNeill, & Christopher W. Zobel (Eds.), ISCRAM 2020 Conference Proceedings – 17th International Conference on Information Systems for Crisis Response and Management (pp. 802–811). Blacksburg, VA (USA): Virginia Tech.
Abstract: Multimedia content in social media platforms provides significant information during disaster events. The types of information shared include reports of injured or deceased people, infrastructure damage, and missing or found people, among others. Although many studies have shown the usefulness of both text and image content for disaster response purposes, the research has been mostly focused on analyzing only the text modality in the past. In this paper, we propose to use both text and image modalities of social media data to learn a joint representation using state-of-the-art deep learning techniques. Specifically, we utilize convolutional neural networks to define a multimodal deep learning architecture with a modality-agnostic shared representation. Extensive experiments on real-world disaster datasets show that the proposed multimodal architecture yields better performance than models trained using a single modality (e.g., either text or image).
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