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Factors Affecting Publics Engagement with Tweets by Authoritative Sources During Crisis
Nurollahian, S.
Talegaonkar, I.
Bell, A.Z.
Kogan, M.
Jaziar Radianti
Ioannis Dokas
Nicolas Lalone
Deepak Khazanchi
People increasingly use social media at the time of crisis, which produces a social media data deluge, where the public may find it difficult to locate trustworthy and credible information. Therefore, they often turn to authoritative sources: official individuals and organizations who are trusted to provide reliable information. It is then imperative that their credible messages reach and engage the widest possible audience, especially among those affected. In this study, we explore the role of metadata and linguistic factors in facilitating three types of engagement retweets, replies, and favorites with posts by authoritative sources. We find that many factors are similarly important across models (popularity, sociability, activity). However, some features are salient for only a specific type of engagement. We conclude by providing guidance to authoritative sources on how they may optimize specific types of engagement: retweets for information propagation, replies for in-depth sense-making, and favorites for cross-purpose visibility.
info:doi/10.59297/AVHJ5856
openurl:?ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fidl.iscram.org%2F&genre=proceeding&title=Factors%20Affecting%20Public%92s%20Engagement%20with%20Tweets%20by%20Authoritative%20Sources%20During%20Crisis&stitle=Iscram%202023&date=2023&spage=459&epage=477&aulast=Nurollahian&aufirst=S.&au=Talegaonkar%2C%20I.&au=Bell%2C%20A.Z.&au=Kogan%2C%20M.&pub=University%20of%20Nebraska%20at%20Omaha&place=Omaha%2C%20USA&id=info%3Adoi%2F10.59297%2FAVHJ5856&sid=refbase%3AISCRAM
url:http://idl.iscram.org/show.php?record=2540
citekey:Nurollahian_etal2023
citation:Nurollahian, S., Talegaonkar, I., Bell, A. Z., & Kogan, M. (2023). Factors Affecting Publics Engagement with Tweets by Authoritative Sources During Crisis. In Jaziar Radianti, Ioannis Dokas, Nicolas Lalone, & Deepak Khazanchi (Eds.), Proceedings of the 20th International ISCRAM Conference (pp. 459-477). Omaha, USA: University of Nebraska at Omaha.
2023
ConferencePaper
text
Crisis Informatics
Social Media
Public Engagement
Authoritative Sources
Topic Modeling
file:http://idl.iscram.org/files/nurollahian/2023/2540_Nurollahian_etal2023.pdf
University of Nebraska at Omaha
English
Proceedings of the 20th International ISCRAM Conference
2023
459
477
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