| Record |
| Author |
Fatehkia, M.; Imran, M.; Weber, I. |
| Title |
Towards Real-time Remote Social Sensing via Targeted Advertising |
Type |
Conference Article |
| Year |
2023 |
Publication |
Proceedings of the 20th International ISCRAM Conference |
Abbreviated Journal |
Iscram 2023 |
| Volume |
|
Issue |
|
Pages |
396-406 |
| Keywords |
Remote Social Sensing; Real-Time Polling; Flood Mapping; Facebook Advertising |
| Abstract |
Social media serves as an important communication channel for people affected by crises, creating a data source for emergency responders wanting to improve situational awareness. In particular, social listening on Twitter has been widely used for real-time analysis of crisis-related messages. This approach, however, is often hindered by the small fraction of (hyper-)localized content and by the inability to explicitly ask affected populations about aspects with the most operational value. Here, we explore a new form of social media data collected through targeted poll ads on Facebook. Using geo-targeted ads during flood events in six countries, we show that it is possible to collect thousands of poll responses within hours of launching the ad campaign, and at a cost of a few (US dollar) cents per response. We believe that this flexible, fast, and affordable data collection can serve as a valuable complement to existing approaches. |
| Address |
Qatar Computing Research Institute; Qatar Computing Research Institute; Saarland Informatics Campus |
| Corporate Author |
|
Thesis |
|
| Publisher |
University of Nebraska at Omaha |
Place of Publication |
Omaha, USA |
Editor |
Jaziar Radianti; Ioannis Dokas; Nicolas Lalone; Deepak Khazanchi |
| Language |
English |
Summary Language |
|
Original Title |
|
| Series Editor |
Hosssein Baharmand |
Series Title |
|
Abbreviated Series Title |
|
| Series Volume |
|
Series Issue |
|
Edition |
1 |
| ISSN |
|
ISBN |
|
Medium |
|
Track  |
Social Media for Crisis Management |
Expedition |
|
Conference |
|
| Notes |
http://dx.doi.org/10.59297/NEFN8739 |
Approved |
no |
| Call Number |
ISCRAM @ idladmin @ |
Serial |
2534 |
| Share this record to Facebook |
