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Author  |
Francesca Comunello; Simone Mulargia |
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Title |
A #cultural_change is needed. Social media use in emergency communication by Italian local level institutions |
Type |
Conference Article |
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Year |
2017 |
Publication |
Proceedings of the 14th International Conference on Information Systems for Crisis Response And Management |
Abbreviated Journal |
Iscram 2017 |
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Pages |
512-521 |
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Keywords |
Social media; local level; emergency communication; barriers |
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Abstract |
We discuss the results of a research project aimed at exploring the use of social media in emergency communication by officers operating at a local level. We performed 16 semi-structured interviews with national level expert informants, and with officers operating at the municipality and province (prefectures) level in an Italian region (respondents were selected based on their involvement in emergency communication and/or emergency management processes). Social media usage appears distributed over a continuum of engagement, ranging from very basic usage to using social media by adopting a broadcasting approach, to deeper engagement, which also includes continuous interaction with citizens. Two main attitudes emerge both in the narrative style and in social media representations: some respondents seem to adopt an institutional attitude, while others adopt a practical-professional attitude. Among the main barriers to a broader adoption of social media, cultural considerations seem to prevail, along with the lack of personnel, a general concern toward social media communication reliability, and the perceived distance between the formal role of institutions and the informal nature of social media communication. |
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Address |
LUMSA University, Rome, Italy; Sapienza University of Rome, Italy |
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Thesis |
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Publisher |
Iscram |
Place of Publication |
Albi, France |
Editor |
Tina Comes, F.B., Chihab Hanachi, Matthieu Lauras, Aurélie Montarnal, eds |
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Language |
English |
Summary Language |
English |
Original Title |
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Series Editor |
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Series Title |
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Abbreviated Series Title |
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Series Volume |
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Series Issue |
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Edition |
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ISSN |
2411-3387 |
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Track |
Social Media Studies |
Expedition |
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Conference |
14th International Conference on Information Systems for Crisis Response And Management |
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Notes |
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Approved |
no |
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Call Number |
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Serial |
2039 |
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