Abstract: On 15 June 2011, the ice hockey Stanley Cup final series between the Vancouver Canucks and the Boston Bruins took place in Vancouver. As the Vancouver Canucks were losing, riots started in downtown Vancouver. Social media were used to communicate between authorities and citizens, including the rioters. The media reporting on these events frame these communications with different narratives, which in turn raise different ethical considerations. This paper identifies those narratives and reflects upon the ideas of justice, fairness, responsibility, accountability and integrity as key ethical considerations. The paper also identifies some difficulties arising from the use of social media in crisis situations.