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Yiewi Li., Yu Guo, & Naoya Ito. (2014). An exploration of a social-cognitive framework for improving the human-centric risk communication. In and P.C. Shih. L. Plotnick M. S. P. S.R. Hiltz (Ed.), ISCRAM 2014 Conference Proceedings – 11th International Conference on Information Systems for Crisis Response and Management (pp. 394–398). University Park, PA: The Pennsylvania State University.
Abstract: With the aim of improving human-centric risk communication, this research in progress paper argues for a social-cognitive perspective focusing on the interaction between laypeople and the information environment. A model is designed to predict laypeople's environmental risk perception and information seeking behavior. Using data from a national online survey (N=1,032), our research is an effort to test the predictive power of the socialcognitive model. Practical implications are also discussed in this paper.