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Small Businesses and Social Media Usage in the 2013 Colorado Floods
Yuhong Li
Christopher Zobel
A. Tapia
P. Antunes
V.A. Bañuls
K. Moore
J. Porto
The recovery of small businesses from a disaster is critical to community recovery. Such businesses can be extremely vulnerable to disasters, particularly because they often occupy a single location and have a localized customer base. Although social media is an effective platform for information dissemination, and has been extensively used in a disaster context, the way in which small businesses use social media in this context, and the effectiveness of those efforts, are still not well understood. With this in mind, this paper uses the 2013 floods along the Front Range in Colorado as a case study to help improve our understanding of how small businesses use social media in disaster situations. Characterizing the organizations' behavior involves using both qualitative and quantitative approaches, and the paper focuses on an initial qualitative analysis.
urn:ISBN:978-84-608-7984-9
openurl:?ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fidl.iscram.org%2F&genre=proceeding&title=Small%20Businesses%20and%20Social%20Media%20Usage%20in%20the%202013%20Colorado%20Floods&stitle=ISCRAM%202016&issn=2411-3388&isbn=978-84-608-7984-9&date=2016&aulast=Yuhong%20Li&au=Christopher%20Zobel&pub=Federal%20University%20of%20Rio%20de%20Janeiro&place=Rio%20de%20Janeiro%2C%20Brasil&sid=refbase%3AISCRAM
url:http://idl.iscram.org/show.php?record=1392
citekey:YuhongLi+ChristopherZobel2016
citation:Yuhong Li, & Christopher Zobel. (2016). Small Businesses and Social Media Usage in the 2013 Colorado Floods. In A. Tapia, P. Antunes, V.A. Bañuls, K. Moore, & J. Porto (Eds.), ISCRAM 2016 Conference Proceedings ? 13th International Conference on Information Systems for Crisis Response and Management. Rio de Janeiro, Brasil: Federal University of Rio de Janeiro.
2016
ConferencePaper
text
Social Media
Small Business
Recovery
Disaster
file:http://idl.iscram.org/files/yuhongli/2016/1392_YuhongLi+ChristopherZobel2016.pdf
Federal University of Rio de Janeiro
English
2411-3388
ISCRAM 2016 Conference Proceedings ? 13th International Conference on Information Systems for Crisis Response and Management
2016
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