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Author  |
Yajie Li; Amanda Lee Hughes; Peter D. Howe |
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Title |
Communicating Crisis with Persuasion: Examining Official Twitter Messages on Heat Hazards |
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Conference Article |
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Year |
2018 |
Publication |
ISCRAM 2018 Conference Proceedings – 15th International Conference on Information Systems for Crisis Response and Management |
Abbreviated Journal |
Iscram 2018 |
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Pages |
469-479 |
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Keywords |
Persuasion, crisis communication, susceptibility, social media, heat hazards. |
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Abstract |
Official crisis messages need to be persuasive to promote appropriate public responses. However, little research has examined the content of crisis messages from a persuasion perspective, especially for natural hazards. This study deductively identifies five persuasive message factors (PMFs) applicable to natural hazards, including two under-examined health-related PMFs: health risk susceptibility and health impact. Using 2016 heat hazards as a case study, this paper content-analyzes heat-related Twitter messages (N=904) posted by eighteen U.S. National Weather Service Weather Forecast Offices according to the five PMFs. We find that the use of descriptions of hazard intensity is disproportionately high, with a lack of use of other PMFs. We also describe different types of statements used to signal the two health-related PMFs. We conclude with implications and recommendations relevant to practitioners and researchers in social media crisis communication. |
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Publisher |
Rochester Institute of Technology |
Place of Publication |
Rochester, NY (USA) |
Editor |
Kees Boersma; Brian Tomaszeski |
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Language |
English |
Summary Language |
English |
Original Title |
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Series Volume |
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Edition |
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ISSN |
2411-3387 |
ISBN |
978-0-692-12760-5 |
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Track |
Social Media Studies |
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Conference |
ISCRAM 2018 Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management |
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Notes |
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Approved |
no |
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Call Number |
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Serial |
2124 |
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