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It's what's outside that counts: Finding credibility metrics through non-message related Twitter features
Shane Halse
Jomara Binda
Samantha Weirman
Kees Boersma
Brian Tomaszeski
Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.
urn:ISBN:978-0-692-12760-5
openurl:?ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fidl.iscram.org%2F&genre=proceeding&title=It%27s%20what%27s%20outside%20that%20counts%3A%20Finding%20credibility%20metrics%20through%20non-message%20related%20Twitter%20features&stitle=Iscram%202018&issn=2411-3387&isbn=978-0-692-12760-5&date=2018&spage=516&epage=528&aulast=Shane%20Halse&au=Jomara%20Binda&au=Samantha%20Weirman&pub=Rochester%20Institute%20of%20Technology&place=Rochester%2C%20NY%20%28USA%29&sid=refbase%3AISCRAM
url:http://idl.iscram.org/show.php?record=2128
citekey:ShaneHalse_etal2018
citation:Shane Halse, Jomara Binda, & Samantha Weirman. (2018). It's what's outside that counts: Finding credibility metrics through non-message related Twitter features. In Kees Boersma, & Brian Tomaszeski (Eds.), ISCRAM 2018 Conference Proceedings – 15th International Conference on Information Systems for Crisis Response and Management (pp. 516-528). Rochester, NY (USA): Rochester Institute of Technology.
2018
ConferencePaper
text
Twitter
social media
trust
file:http://idl.iscram.org/files/shanehalse/2018/2128_ShaneHalse_etal2018.pdf
Rochester Institute of Technology
English
2411-3387
ISCRAM 2018 Conference Proceedings – 15th International Conference on Information Systems for Crisis Response and Management
2018
516
528
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