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Record |
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Author  |
Fatehkia, M.; Imran, M.; Weber, I. |
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Title |
Towards Real-time Remote Social Sensing via Targeted Advertising |
Type |
Conference Article |
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Year |
2023 |
Publication |
Proceedings of the 20th International ISCRAM Conference |
Abbreviated Journal |
Iscram 2023 |
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Volume |
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Issue |
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Pages |
396-406 |
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Keywords |
Remote Social Sensing; Real-Time Polling; Flood Mapping; Facebook Advertising |
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Abstract |
Social media serves as an important communication channel for people affected by crises, creating a data source for emergency responders wanting to improve situational awareness. In particular, social listening on Twitter has been widely used for real-time analysis of crisis-related messages. This approach, however, is often hindered by the small fraction of (hyper-)localized content and by the inability to explicitly ask affected populations about aspects with the most operational value. Here, we explore a new form of social media data collected through targeted poll ads on Facebook. Using geo-targeted ads during flood events in six countries, we show that it is possible to collect thousands of poll responses within hours of launching the ad campaign, and at a cost of a few (US dollar) cents per response. We believe that this flexible, fast, and affordable data collection can serve as a valuable complement to existing approaches. |
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Address |
Qatar Computing Research Institute; Qatar Computing Research Institute; Saarland Informatics Campus |
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Publisher |
University of Nebraska at Omaha |
Place of Publication |
Omaha, USA |
Editor |
Jaziar Radianti; Ioannis Dokas; Nicolas Lalone; Deepak Khazanchi |
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Language |
English |
Summary Language |
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Original Title |
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Series Editor |
Hosssein Baharmand |
Series Title |
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Series Volume |
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Series Issue |
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Edition |
1 |
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ISSN |
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ISBN |
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Medium |
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Track |
Social Media for Crisis Management |
Expedition |
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Conference |
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Notes |
http://dx.doi.org/10.59297/NEFN8739 |
Approved |
no |
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Call Number |
ISCRAM @ idladmin @ |
Serial |
2534 |
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