Abstract: In managing crises, decision makers are confronted with a plethora of uncertainties. Many arise because the world is uncertain, particularly in the context of a crisis. But some arise because analyses based upon different, but seemingly equivalent models lead to different forecasts. Other times expert advisors differ in their explanations and predictions of the evolving situation. We argue that when handled correctly such conflict can alert the decision makers to the inherent complexity and uncertainty of the situation and improve their management of the crisis.

Abstract: Social media during the prodromal phase of the crisis lifecycle is critically understudied in the academic literature, as is the understanding of the role of engagement in these mediums by crisis responders and managers in helping the public prepare for a crisis event. This study analyzed 2.8 million tweets captured prior to the landfall of Hurricane Sandy. Risk communicators were identified and their tweets assessed for characteristics in the strategic use of Twitter and their levels of engagement with the general public. This work in progress provides a foundation for a longitudinal studyanalyzing future crisis events and measuring the growth of expertise and engagement in social media by crisis communicators.

Abstract: In this paper we consider how emergency response organizations utilize available social media technologies to communicate with the public in emergencies and to potentially collect valuable information using the public as sources of information on the ground. We discuss the use of public social media tools from the emergency management professionals. viewpoint with a particular focus on the use of Twitter. Little research has investigated Twitter usage in crisis situations from an organizational perspective. This paper contributes to our understanding of organizational innovation, risk communication, and technology adoption by emergency management. An in-depth case study of Public Information Officers of the Los Angeles Fire Department highlights the importance of the information evangelist within emergency management organizations and details the challenges those organizations face with an engagement with social media and Twitter. This article provides insights into practices and challenges of new media implementation for crisis and risk management organizations.

Abstract: Microblogging platforms have been increasingly used in crisis, facilitating more participatory communication between official response channels and affected communities. Despite the potential benefits, research has shown that disaster response organizations could not effectively utilize social media data due to data deluge (Knox 2022). To better understand the information needed for disaster response, we turn to the National Incident Management System Guidance for public information officers (PIOs) (NIMS Basic Guidance for PIOs 2020), the primary spokesperson for emergency management organizations. The guidance indicates that PIOs use social media for two major purposes, supporting their operational needs and gauging public perception of risk and incident response. To support the operational needs, the crisis informatics literature has heavily focused on information types supporting situational awareness, including serviceable, eyewitness or actionable information. However, the information representing public perception, such as people’s cognitive and perceptual processes in response to incidents, has been less addressed at scale. To bridge the gap between quantitative study in crisis informatics and information representing cognitive and perceptual processes and better support the task of PIOs, I focus on the study of people’s cognitive and perceptual processes on social media for my research. Cognitive and perceptual processes refer to the way that people pay attention to or process environmental inputs, including the mental activities of acquisition, processing or evaluation of environmental cues, social cues, and warnings. These processes reveal people’s perception of- and decision-making in response to potential threats. With this focus, I seek to answer the following research question: How could people’s cognitive and perceptual processes be inferred from their social media activities in crisis to benefit stakeholders in incident response? My interest in tracing this overall theme through a varied range of sub-tasks produces three more specific research questions: RQ1. How can information exposure and attention be operationalized to highlight cognitive and perceptual processes? RQ2. How do people’s perception of risk communications from stakeholders vary in crisis? RQ3. How could a principled and scalable pipeline be designed to identify people’s cognitive and affective perceptions on Twitter? I took cues from the Protective Action Decision Model (Lindell and Perry 2012) and leveraged baselines in the literature to address these research questions. To address the first research question, I proposed a metric that conceptualized and operationalized the predecision process. The proposed metric was incorporated into a pipeline and applied to two real-word events to recommend messages that represent the shift of collective attention of those locally affected with a specialized focus on cognitive and perceptual processes. To address the second research question, I went beyond the perception of risks to include perceptions of risk communications by stakeholders. I performed an empirical study of the relation between risk communications by stakeholders and different kinds of public perceptions (Lindell and Perry 2012). To address the third research question, I proposed a future work to provide benchmark coding schemes, datasets and models to quantitatively identify information representing cognitive and perceptual processes. I will leverage existing benchmark datasets in the literature (Olteanu et al. 2014; Imran et al. 2016; Alam et al. 2018; Zahra et al. 2020; Rudra et al. 2017; Mazloom et al. 2018; Purohit et al. 2018) and coding schemes in qualitative studies (Trumbo et al. 2016; Demuth et al. 2018) and create benchmark classification models.