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Author
Shane Halse
;
Jomara Binda
;
Samantha Weirman
Title
It's what's outside that counts: Finding credibility metrics through non-message related Twitter features
Type
Conference Article
Year
2018
Publication
ISCRAM 2018 Conference Proceedings – 15th International Conference on Information Systems for Crisis Response and Management
Abbreviated Journal
Iscram 2018
Volume
Issue
Pages
516-528
Keywords
Twitter
;
social media
;
trust
Abstract
Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.
Address
Corporate Author
Thesis
Publisher
Rochester Institute of Technology
Place of Publication
Rochester, NY (USA)
Editor
Kees Boersma; Brian Tomaszeski
Language
English
Summary Language
English
Original Title
Series Editor
Series Title
Abbreviated Series Title
Series Volume
Series Issue
Edition
ISSN
2411-3387
ISBN
978-0-692-12760-5
Medium
Track
Social Media Studies
Expedition
Conference
ISCRAM 2018 Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management
Notes
Approved
no
Call Number
Serial
2128
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