Vivek Velivela, Chahat Raj, Muhammad Salman Tiwana, Raj Prasanna, Mahendra Samarawickrama, & Mukesh Prasad. (2023). The Effectiveness of Social Media Engagement Strategy on Disaster Fundraising. In V. L. Thomas J. Huggins (Ed.), Proceedings of the ISCRAM Asia Pacific Conference 2022 (pp. 228–239). Palmerston North, New Zealand: Massey Unversity.
Abstract: Social media has been a powerful tool and integral part of communication, especially during natural disasters. Social media platforms help nonprofits in effective disaster management by disseminating crucial information to various communities at the earliest. Besides spreading information to every corner of the world, various platforms incorporate many features that give access to host online fundraising events, process online donations, etc. The current literature lacks the theoretical structure investigating the correlation between social media engagement and crisis management. Large nonprofit organisations like the Australian Red Cross have upscaled their operations to help nearly 6,000 bushfire survivors through various grants and helped 21,563 people with psychological support and other assistance through their recovery program (Australian Red Cross, 2021). This paper considers the case of bushfires in Australia 2019-2020 to inspect the role of social media in escalating fundraising via analysing the donation data of the Australian Red Cross from October 2019 – March 2020 and analysing the level of public interaction with their Facebook page and its content in the same period.
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Xiao Li, Julia Kotlarsky, & Michael D. Myers. (2023). Crowdsourcing and the COVID-19 Response in China: An Actor-Network Perspective. In V. L. Thomas J. Huggins (Ed.), Proceedings of the ISCRAM Asia Pacific Conference 2022 (pp. 240–246). Palmerston North, New Zealand: Massey Unversity.
Abstract: Crowdsourcing, serving as a distributed problem-solving and production model, can help in the response to a disaster. The current literature focuses on the flow of crowdsourced information, but the question of how crowdsourcing contributes to physical disaster workflows remains to be addressed. Based on a case study of China’s response to COVID-19, this research aims to explore the role of crowdsourcing stakeholders and how they acted to respond to the outbreak. Actor network theory is applied as the lens to elucidate the roles of different heterogeneous actors. The preliminary results indicate that socio-technical actors activated, absorbed, associated, and aligned with each other to combat the pandemic. We suggest ways to augment the actor network to address potential future outbreaks.
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