Abstract: One of the most used sources of information for fast and flexible crisis information is social media or crowdsourced data, as the information is rapidly disseminated, can reach a large amount of target audience and covers a wide variety of topics. However, the agility that these new methodologies enable comes at a price: ethics and privacy. This paper presents an analysis of the ethical risks and implications of using automated system that learn from social media data to provide intelligence in crisis management. The paper presents a short overview on the use of social media data in crisis management to then highlight ethical implication of machine learning and social media data using an example scenario. In conclusion general mitigation strategies and specific implementation guidelines for the scenario under analysis are presented.